when my friend, WALL, decided to dive full-time into his music career, i saw an opportunity to help him move forward by creating a simple website to give him ownership of his platform. as an artist with a unique vision, i wanted to give him a professional online space that wasn’t reliant on the unpredictable algorithms of social media platforms.
the website is a one-page layout, focusing on simplicity and ease of use. it gathers all of WALL’s essential links – instagram, youtube, spotify, and soundcloud – along with a straightforward tracklist of his latest releases. my goal was to make sure he could update everything himself without hassle, allowing him to focus on what he does best: creating music.
approach
owning his domain (wall-music.com) establishes trust with his audience and shows his commitment to his craft. in an industry where reliance on social media can be risky, i wanted to help him build something more stable. it was a quick, collaborative process – we created the website in just one evening in his home studio, starting from scratch and securing the domain right away.
WALL already had a strong vision for his brand, having designed his own logo with microsoft excel and used ai technology for his album art and videos. i took his existing vibe and extended it into the website, reflecting the modern, experimental side of his music. the result was a website that not only complements his sound but helps him stand out in the crowded music scene.
results
the reaction has been great. despite his artist name being relatively common, the website already ranks highly on google for relevant search terms, which speaks volumes about the effectiveness of owning your platform.
